How to create a lean mean lead generating machine using marketing automation and WordPress

WordPress now accounts for over 33% of the web, and so any serious martech SaaS needs to integrate with it. This means there are now 50,000+ plugins to choose from to do practically anything, with WordPress acting as the ultimate integration hub.

The goal is that at the end the presentation the audience will walk away understanding how leads can be generated and with an actionable “recipe” to help turn their websites into “lean mean lead generating machines”.

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